#OUR SONG, CHANG BEER // ART DIRECTION
Couples have their special song and so do close friends. There’s that song that they love to sing together and it always raises their spirits. #OurSong.
In this campaign we follow the journey of one group of true friends and tell the story of their authentic friendship – full of got your back moments – told through their song. It is an emotional rollercoaster, full of joy, milestones and hardship that shows true friendship over time.
What I did:
Assisted in concept development as well as the social posts for the campaign.