TASTE THE UNEXPECTED, CHANG BEER // ART DIRECTION
The Challenge? To change people’s perceptions of Chang beer from being the VB to the Heineken of Thailand, while raising awareness for the product outside its home market.
The concept was to highlight the random yet intriguing energy of Bangkok whilst keeping it premium. Capturing the anticipation of never quite knowing where your night will take you.
What I did:
Assisted with initial concepts, ideation, script development and art direction on on the extended promotional material.