CHANG // OUTDOOR
When Chang bought the largest outdoor ad space in Bangkok that was previously owned by their competitor, Singha we saw an exciting opportunity to do something bold. Chang’s brand line is “We brew friendship” so we decided to give them two controversial options that play with the idea of friendship in a daring way.
1. Chang’s main competitor, Singha has owned the ad space for years, so when Chang takes over let’s extend the olive branch to Singha to show just how much we value friendship.
2. Another idea we came up with pushed the boundaries even further. The red-shirts and the yellow shirts are opposing political support groups in Thailand. With a history of disagreement and conflict, they are the two most bitterly divided rivals in Thailand. Let’s show how Chang can brew friendship, even amongst enemies.