FIJI AIRWAYS // PROACTIVE IDEA
Married at First Sight has over one million viewers across Australia and when it was on air, it was talked about. Like really talked about. In the show, they “marry” two complete strangers and follow their journey to either love or heartbreak. Deb, starred in the latest season and had her heart set on a Polynesian man. After a failed “marriage” with Aussie Jon, she is still on the hunt for her Polynesian man.
We saw this as an opportunity for one of our clients in the tourism sector, Fiji Airways. Our idea was to send Deb to Fiji to find her the Polynesian man of her dreams. In a short mini web series, Fiji Airways flies Deb to Fiji, and takes her to different islands to meet the local bachelors. In each place, she chooses one man to date. Her dates can show off the diverse range of activities Fiji offers and the welcoming culture of the Fjiian people. Using this trending topic as a way to showcase the beauty of Fiji.