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BRING YOUR A GAME, SAMSUNG // ART DIRECTION

The challenge here was to get people hyped up for the release of the Galaxy A5 while promoting Samsung’s partnership with Netball Australia.

Working with Netball Australia previously, we knew exactly how hard these girls work and how talented they really are. They bring their A Game, time and time again. So we rallied up an online and social following and encouraged them to bring their A Game with the Galaxy A5.

What I did:
I worked across this campaign through concept development, promotional material creation, and assisted art direction during the edits.