WESTFIELD
FATHERS DAY
GIFT GUIDE

For your love of... an abundant seasonal campaign for Westfield Autumn Winter 23

TRUTH

Everyone's got a thing. Sometimes, that thing becomes everything.

THE IDEA

Whether you're super passionate about art, you've got a knack for whipping up culinary delights, or you LIVE for dinosaurs, Westfield has everything you need to realise - and surround yourself in - your love, this season.

THE EXECUTION

We launched the campaign in Westfield Living Centres on smartscreens, superscreens and DDIR help desk screens with 15s, 10s and 6s film vignettes. These focused on 6 distinctly different passions and connected nicely to the Autumn Winter retail pillars we were tasked to focus on. The platform idea also carried through into social assets and OOH.