CANTEEN
THE FLIPSIDE OF CANCER

THE FLIPSIDE OF CANCER…

a brand platform designed to shine a light on the impact that life-changing support can have in helping young people navigate a world turned upside down by cancer.

Canteen’s fundamental brand challenge was a need to emotively, impactfully and concisely articulate Canteen and our impact. ‘The Flipside of Cancer’ platform enables us to highlight the immense distress cancer causes for young people alongside the life-changing support Canteen provides.

It distils the overwhelming experience of being a young person with cancer – the many well-meaning voices and disorienting moments, and general sense of disassociation and isolation. Then it reveals what Canteen creates: The Flipside, where the cancer experience is reframed by empathy and support.

Canteen has been helping young people impacted by cancer ‘find the flipside’ for close to 40 years, and continues to do so today, through its free and tailored support for young people.