FOR YOUR LOVE OF…

an abundant seasonal campaign for Westfield Autumn Winter 23

Everyone's got a thing. Sometimes, that thing becomes everything.

Whether you're super passionate about art, you've got a knack for whipping up culinary delights, or you LIVE for dinosaurs, Westfield has everything you need to realise - and surround yourself in - your love, this season.

This campaign launched in Westfield Living Centres on smartscreens, superscreens and DDIR help desk screens with 15s, 10s and 6s film vignettes. Each set up was carefully crafted to focus on distinctly different passions that connected to Westfield’s 6 retail pillars we were tasked to focus on that season. The platform idea also carried through into social assets and OOH.